A fresh revamp: Freshcut Foods relaunches as Natural Innovations

Pictured: Matt Wood, CEO and Tom Edwards, Commercial Director

We’re excited to announce that Freshcut Foods is embarking on a new era of innovation and growth as we relaunch as Natural Innovations.

The new name and identity marks a significant evolution in our journey and reinforces our commitment to deliver bespoke plant-led ingredients to the food industry.

For more than 20 years, we’ve been a trusted supplier of high-quality ingredients to global food service brands, food manufacturers, and recipe box providers.

Now, as Natural Innovations, we will focus further on innovation, researching and developing new products for a forward-thinking food industry, and helping our customers to get ahead of changing demands and eating habits

Our CEO, Matt Wood, says this change has come at a pivotal time for the business:

“After more than two decades of successfully growing Freshcut Foods, this new approach is a natural evolution of our company, reflecting our ambition for growth, commitment to innovation, investing in our people and technology to support this, and our vision for the future.

“While our look and name may be different from today, our excellent standard of service and core values remain the same, with innovation at the heart of what we do. Our new brand will better showcase our ability to innovate with natural, plant-led ingredients and demonstrate the added value we bring to current and future brands we partner with.”

In recent years, we’ve developed bespoke ready-to-use ingredients and menu solutions for the food sector, including leading restaurant chains, retail brands and recipe box providers, and we’re excited to build on this in the coming months.

As Freshcut Foods enters this new chapter as Natural Innovations, we remain committed to collaborating with our partners to create innovative, plant-led ingredients to create on-trend dishes that make a lasting impression on today’s food lovers.